About Me

I am a music industry professional, educator, consultant, producer, artist manager, author and podcast host with more than two decades of professional experience working across music, education and the creative industries.

My career has always sat at the intersection of music, business and people. I am passionate about helping music creators understand the business behind their creativity, make better decisions about their careers, and build sustainable opportunities in an industry that is constantly changing.

I am a Senior Lecturer at BIMM Institute, where I teach and mentor the next generation of music professionals and creators. Alongside my academic work, I operate independently as a consultant, speaker, mentor and advisor, supporting creators, their teams and also music tech entrepreneurs and companies.

I bring extensive practical industry experience to my work. As a producer, I have various major-label credits and have found chart success as a songwriter in Europe and Asia. My role as an artist manager gives me a close understanding of the realities faced by modern artists and songwriters and the partnerships required to enhance their career paths. This combination of hands-on industry experience and education informs everything I do.

I am particularly interested in the rapidly changing relationship between technology and music. I work with and advise emerging music technology companies, with a particular focus on how new technologies can create better opportunities for creators. My areas of interest include AI, copyrights, licensing, music rights, creator economics, metadata, music publishing and new business models.

I am the author of The Music Business For Music Creators, published by Routledge in 2024. The book, which is widely used as core reading at many universities all over the world, reflects my belief that understanding the business of music should not be something reserved for industry insiders. Creators need practical, accessible knowledge about rights, royalties, contracts, publishing, recording, distribution, marketing and the wider music ecosystem if they are going to build sustainable careers.

I am also the host of The Music Business Buddy, a podcast dedicated to making the business of music easier to understand. Through conversations with artists, entrepreneurs, lawyers, publishers, music technology companies and other industry professionals, the podcast explores the ideas, people and changes shaping the modern music business.

I regularly speak, host and moderates panels, deliver workshops and provide mentoring across the music and creative industries. My approach is deliberately practical: rather than relying on jargon, I try and focus on helping people understand what something actually means for them and what they can do next.

Increasingly, I work with organisations outside traditional music education, including music technology companies, creative businesses and wider organisations interested in topics such as portfolio careers, creative sustainability, freelance strategy, entrepreneurship, intellectual property and value creation.

My central mission is simple: to help creative people understand the value of what they do and build better careers from it.

As technology transforms how music is created, distributed, discovered, licensed and monetised, I help artists, educators, entrepreneurs and organisations navigate that change with confidence.

Whether I am teaching a student, advising an artist, working with a music-tech company, brokering deals and partnerships, moderating an industry panel, speaking to an audience or recording the latest episode of the podcast, I bring the same approach: making the complicated understandable, connecting ideas to real-world opportunities, and putting creators at the centre of the conversation.